Heuer Autavia Viceroy vintage


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Look at this “knockout” and all original circa 1972 HEUER AUTAVIA Viceroy measuring 42×47.5mm. with original (scratchless) crystal, notched pushers, original crown, hands, bezel and close to pristine dial! The VICEROY was a marketing success with VICEROY cigarette’s and HEUER’s advertising partnership; whereby, the purchaser mailed in the cigarette carton end flap along with $88 and you received this HEUER VICEROY in the mail! This was a great deal, as other AUTAVIAS were about $220 at the time. These ads appeared in Popular Science, Life and Popular Mechanics magazine from 1972-74. The caliber 12 automatic movement was just cleaned and is accurate with all functions operating flawlessly. The case has not been overpolished and is without any major flaws. This is an all around clean and original example of a HEUER VICEROY.