This 1930’s rectangular ROLEX is also marked GENEX on the restored dial. GENEX was a registered name owned by ROLEX and marketed under this name in the 20’s and 30’s. This dial was dual named but very faded, so it was restored as it looked prior. The 20x40mm. 14k. white gold filled case is properly signed RWC (Rolex Watch Company) and hand decorated with filigree design. Only in my close-up (brightly lit) pictures does the wear appear in top corner-in person, the case looks fantastic. The manual winding ROLEX movement was just cleaned and accurate. Rectangular (correct) ROLEX watches are becoming hard to find. Only $1850.